BLOG TIP: How to Analyze and Check Backlinks Effectively

Backlinks have been a matter of
discussion among both newbie
and pro bloggers and internet
marketers, as they are having a
notable influence on the Search
Engine Optimization and ranking of
your blog or website, which helps
you in increasing the pace of your
online marketing or blogging
career. It is sure that you are well
aware about Backlink because of
its significance in optimizing your
site for search engines. When
speaking in a simple manner,
backlinks are any kinds of
hyperlinks that lead you to your
blog/website.

IMPORTANCE OF BACkLINKS

Even though backlinks are having a
few kinds of classifications, such as
dofollow and nofollow, the more
backlinks you have means the
more search engine visibility and
ranking you gain. As we mentioned
earlier, major search engine
algorithms are taking the total
number of backlinks (also known
as inbound links) when ranking
your website. Nevertheless,
because of the rise of spam ways
of building inbound links, search
engines are also considering the
source of your backlink – whether
they are from established
websites. This means that, at least
right now, you should also
consider the quality of backlinks
along with the quality. Experiences
from experts say that less number
of backlinks from established
websites will have more or same
effect than thousands of backlinks
from non-trustworthy websites.

Thus, if you want to lead your
website or blog to success, you
should always keep an eye on
backlinks to your blog, as the good
one helps you whereas the bad do
the opposite. Moreover, it is
important to keep track of all your
links so that you could do your
efforts for removing faulty links
and hence enhancing your link-
building process in a truly effective
manner. Here, we would like to
introduce five backlink checking
websites to you, using which you
could analyze the quality and
quantity of backlinks to your
website or blog along with some
additional but useful details. In
addition, some features of these
websites are truly useful because
you can reinvent your way of
traditional backlink building so that
you can score more in ranking.

Analyze and Check Your Backlinks
Here we've listed 5 best online
backlinks checker tools to check
and analyze backlinks data online.

•Majestic SEO

Majestic SEO is a free and
premium tool to track and analyze
backlinks to your domain. Majestic
SEO will show you an overview on
your site once you have entered
your domain name followed by the
Enter key. Several details such as
referring domains, reference IP
Addresses, categorization of
backlinks [based on the TLD], etc.

You can avail all these features
without evening signing up in the
website.

Nevertheless, by creating an
account in Majestic SEO, you can
get access to features such as
domain graph, backlink breakdown
chart, top backlink sources, etc
along with some notable
demographics. Majestic SEO is
having additional features under
the premium membership.
Furthermore, using Majestic SEO,
you can make as much queries as
you want, there is no any
limitation. Obviously, the free label
of the service is quite noticeable.

•External Backlinks, Referring Domains
and Ratio

External backlinks and referring
domains ratio, this should be case
that your site getting too many
backlinks from one domain only.

You can check backlinks ratio using
this tool. For instance, it does not
sound natural if you get 1000
backlinks from a single website or
webpage. This means that you
should keep a natural ration
between the number of backlinks
and referring domain names.
Hence, it is essential to find out the
ratio if you want to get rid of
penalties from Google for having
unnatural number of backlinks.

You can use Majestic SEO for the
purpose.

•ANCHOR TEXT WHEEL

As you might know, the anchor
texts are having inevitable
importance in search engine
optimization! Thus, you have to
find which anchor texts are
showering traffic towards your
website. If in case your site is
receiving huge number of
backlinks with same anchor text
(say more than 25%), you can
expect penalty issues from Google
algorithms soon. However, you can
use the anchor text wheel in
Majestic SEO for having a brief
look at anchor texts that lead to
your website URL.

For using this feature, you have to
scroll down to see the 'Anchor
Text' section of explorer page of
Majestic SEO. In that page, you can
see a pie diagram like in the
following image. You can
understand the major anchor text
heading to your site. In case, if you
want things in details, you can click
on the 'Anchor Text' tab of Majestic
SEO to get more info about anchor

•NEW/LOST BACkLINKS

You can let your site profit through
backlinks only if those links are
consistent. For instance, suppose
that you are guest posting in one
high-PR website but they removed
your backlink in a few days, before
the PR update? The situation will
mostly be horrible because your
all efforts will be waste! Using the
new and lost backlinks feature of
Majestic SEO, you can find out
whether your site have gained new
backlinks or have lost some. In the
case of lost and new links, the
service will display the last seen
date and the removed date
respectively. For accessing these
two sections, you should click on
'New' and 'Lost' tabs of the website.
Soon, you can find the list of
gained and lost backlinks.

•TOP 100 PAGES

By using this feature, it is easy to
find out pages having large
number of backlinks. Obviously,
this tool will help if you want to
keep track of major pages in your
site, having a good backlinks
support. So, if you find that some
category of pages in your site are
getting less backlinks, you may try
focusing on them rather than
boosting others. Therefore, it can
help you in effectively analyzing the
backlink presence and giving equal
importance to your whole site
rather than a specific set of pages.
However, for accessing this
feature, you have to create a free
account on Majestic SEO, which is,
of course, a matter of seconds.

•AHReFS SITE EXPLORER

Ahrefs.com is one of the best
websites you can find for checking
quality and quantity of backlinks of
your website or blog. As its name
implies, a href – the HTML tag for
hyperlink, the service can fetch
almost every detail about links.

You can simply visit the website
and enter the URL, about which
you want to fetch info regarding
SEO and backlinks. Once you have
hit 'Enter' you can see an overview
on your website, containing
various details such as number of
backlinks, source of backlinks,
social media interaction of
website, Ahrefs URL score, along
with a graphical representation of
stats of your site.

However, there are some
limitations in the website because
you cannot make more than 3
queries whereas 10 queries per
day if you are using the site as
anonymously or through the free
account respectively. For availing
additional queries and features,
you will have to upgrade their
professional plans. In addition to
the backlink checker tool, there are
some additional features such as
mentions tracker, SEO report
generator, backlinks report,
domain comparison, etc. Of
course, despite having some
limitations, Ahref Site Explorer is a
good tool for keeping record of
backlinking stuff.

»Backlink structure

Sometimes, it is good to find out
the backlink structure of your web
site so that you could understand
the value of backlinks by
distinguishing the category of
backlink source. For example, as
you might know, .edu based
backlinks and .com based
backlinks are having different
value. Ahrefs is having such a
feature, which allows you to get
detailed info about backlinks
heading to your site and hence to
alter your changes so that you
could rank good in SERPs. Also, the
service is having a feature to
display a pie diagram, showing
backlink contribution of TLDs,
which makes sense.

»New/Lost Backlinks

In this section, you can have a look
at both newly gained and lost
backlinks. Just as i mentioned
earlier, the feature can help you in
making your link-building efforts
useful and effective in ranking.

»Anchor texts management

As i mentioned in the case of
Majestic SEO, Ahrefs is also having
an option to analyze anchor texts
that points to your site. However,
Ahrefs offers you additional
features because you can explore
the statistical graphs as well as
anchor text cloud to understand
the source of anchor texts. As we
said earlier, this feature will help
you in bettering your efforts for
link building.

•OPEN SITE EXPLORER

Open Site Explorer is a completely
free backlink checker tool from
Moz, one of the trending ventures
in the world of SEO and behind
MozRank. When compared to
other tools, Open Site Explorer is a
multi-purpose and reliable tool,
which can provide you different
information such as domain
authority, page authority etc along
with quality of links, total number
of links as well as the source. In
addition, there are various filtering
abilities in the service so that you
can simply find out and promote
links, which are relevant to your
site and vice versa. There are also
some features for comparing your
site with another one, probably for
analyzing the change or
competition.

Regardless, the service is also
having a pro version, which
includes some additional details
such as information from social
networking sites and its analysis.

When it comes to the pro version,
you can get access to
demographics based on the stats
of your sites, integration of other
Moz features etc. As you will be
getting all services from Moz with
the upgrade plan, open site
explorer is an impressive service,
indeed.

•ANCHOR TEXTs

Open Site Explorer is also having
an awesome tool for analyzing
anchor texts of your backlinks. You
can access this feature by clicking
on the 'Anchor Texts' tab of the
website, where you can see the list
of anchor texts containing link to
your domain name. In addition,
there are a few filtering options to
be precise in the number of
anchor texts that could help you to
optimize help.

•SPECIFIC PAGE ANALYSIS

Along with this, you can find out
anchor links, leading to specific
pages of your website. For doing
that, you can insert the specific
URL of your site (probably your
blog post or page) in the search
bar and hit enter. From the filter
section, you have to select the
option 'this page' so that the tool
will be displaying different anchor
texts that contain links to your
post. This is much important
because Google algorithms tend to
hit your website if it is
extraneously optimized to just
attract search engine queries. If
you think find some of such URLs,
you should try to take necessary
actions.

»Tips for Natural Anchor Text

Here, i have some tips for you if
you would like to remove the
penalties due to the large number
of backlinks from same anchor
text! Some of effective ones are as
follows.

-Instead of using the same
brand name in all sections,
try varying the brand name.

-You may use brand.com
instead of using brand
everywhere.

-Instead of brand name as an
anchor text, you may use
pronouns such as Here, This
Link etc.

-Try using naked domains
( instead of brand name,
just use http://brand.com).
Always go for least popular
anchor texts.

BACKLINK WATCH

Backlink Watch is a tool for
watching backlinks to your website
or blog, which apparently does not
have a pro version that makes
enough sense. Nevertheless, at
least some of you will say that
Backlink Watch is an extra-simple
tool and it does not contain any of
supported information. Instead,
the service displays the list of
backlinks accompanied by some
basic information such as PR,
nofollow or dofollow etc.

However, the site is massively
using advertisements in the display
page, which gifts a bit of tiresome
when analysing our results. Still,
you can prefer Backlink Watch to
any other service if you love
simplicity in analysis. This service
is fetching information via
Ahrefs.com so you do not need to
worry about the reliability of
information but simplicity is
something priceless.

•GOOGlE WEBMASTER TOOLS

As you might know, Google
Webmaster Tools is a set of tools
from Google Inc that can be
considered as SEO King. It is a
simple but great tool, you could
use for having a glance on the
technical SEO side of your website
or blog. To get information about
your site and associated details,
you have to first verify your site.

Along with backlink checking, there
are some other features in GWT,
which i covered in this article.

You may use these tools not only
for analysing backlinks but also for
analyzing your traffic, search
engine visibility, errors in crawling
etc. Therefore, Google Webmaster
Tools is a completely free-but-best
tool for having a glance at SEO of
your website/blog.

CONCLUSION:

So, i have given you a useful list
of five websites for analyzing
backlinks towards your website or
blog and hence having an
extended analysis of your search
engine optimization as well as
marketing. Which one you would
prefer among the list? Do let us
know via your valuable comments.

• Twitter
• Facebook
• Google
• Tumblr
• Pinterest